Thank you to Changers Hub and to everyone who attended our breakfast seminar on Voice SEO last week! This time around we focused on the importance of Voice Search and how it can affect your brand and business both for the better and for worse.
The amount of searches made through Voice interaction is growing rapidly, which raises the importance for brands to start thinking of how to optimize their content to ensure discoverability through Voice search. So, where do you start? Build an understanding of how your potential customers search through Voice, including what is different compared to traditional search patterns, and what results are being presented to them. Understand how your content needs to be adapted. Take action on Voice-enabling your current digital assets (web/mobile apps). Establish a presence through initial voice-first applications, for example on the Google Assistant platform. Want to learn more? Contact us at Mattias@talkingtome.se