This autumn, Amazon entered the Swedish market by opening up a big warehouse and launching a Swedish website. Now, they seem to be expanding their presence on the Swedish marketby approaching Swedish Alexa users to be involved in Alexa Beta testing. It’s not clear what this program aims for, but it appears in the invitation that the user will have a chance to influence the future of Alexa in Sweden. Has the time come for a launch of Alexa on the Swedish market? Let’s wait and see.